Denim

Our Circular Denim collection redefines jeans with recycled and organic cotton, using 94% less water and 75% less CO₂. Built for lasting comfort and timeless Appalachian style, these jeans close the loop—keeping materials in motion and out of landfills.

Feel Good About
Your Jeans.

“The fashion industry is one of the most wasteful, polluting industries in the world, causing 10% of worldwide carbon dioxide emissions.

The technology already exists to change this.

We’re working with pioneers in the industry to do just that from here in Central Appalachia, where our brand was born to celebrate the scenic rolling hills and mountains that have inspired so many generations of artists.”

- Joshua Ravenscraft, Co-Founder & CEO