New Frontier Circular Denim

“The fashion industry is one of the most wasteful, polluting industries in the world, causing 10% of worldwide carbon dioxide emissions.

The technology already exists to change this.

We’re working with pioneers in the industry to do just that from here in Central Appalachia, where our brand was born to celebrate the scenic rolling hills and mountains that have inspired so many generations of artists.”

Joshua Ravenscraft, Co-Founder & CEO

Learn More