New Frontier Newsroom
New Frontier is on a mission to build a sustainable fashion legacy for Appalachia, celebrating the culture and geography so renowned the world over by top musicians and artists. Founded by two brothers from Eastern Kentucky, New Frontier makes the best circular denim, athleisure and tech wear essentials – guaranteed.
Latest Company News
New Frontier Honored as Startup of the Year
April 29, 2023
“SOAR’s support has been so critical to New Frontier’s expansion, and this honor means so much to us, particularly as we debut our New Frontier Circular line of sustainable jeans,” said New Frontier Co-founder and CEO Joshua Ravenscraft.
New Frontier Debuts Line of Circular Jeans
April 18, 2023
For nearly two years, New Frontier has worked with a series of pioneering sustainable fashion suppliers, including Netherlands-based MUD Jeans, to craft a line of jeans befitting New Frontier’s devotion to innovating from within Appalachia.
New Frontier Wins Appy Award for Best Textile
March 18, 2023
The Appalachian Arts and Entertainment Awards honored New Frontier as Best Textile at its annual Appy Awards ceremony. The Appys proudly support local entrepreneurs and 2023 Appy Winners New Frontier in the launch of their new product line.
New Frontier Named Among Top Startups to Watch
January 9, 2023
“It is no surprise that this local business is praised within our Appalachian mountain towns as they contribute and assist our communities while also running their business at the same time,” SOAR wrote of New Frontier and the co-founders.
New Frontier Designs Merch for Chris Stapleton’s Benefit Concert
October 11, 2022
New Frontier provided merchandise for Kentucky Rising benefit concert organized by Chris Stapleton to support those affected by historic flooding in Eastern Kentucky, raising $2.9 million.
New Frontier, Appalachian Regional Healthcare Unite to Raise Funds
November 4, 2022
New Frontier has again joined forces with ARH to raise funds for a good cause. All proceeds from a line of premium hoodies will benefit the ARH Foundation to give back to those affected by recent flooding in Eastern Kentucky.
New Frontier Launches T-shirt to Raise Funds for Flood Relief
July 28, 2022
New Frontier unveiled an “Eastern Kentucky Strong” T-shirt to support those affected by recent flooding in the region. The proceeds were then distributed by the Foundation for Appalachian Kentucky.
New Frontier Founders to Speak at United Way Event
June 28, 2022
New Frontier Founders, Jared and Joshua Ravenscraft, spoke at the fourth annual IMPACT professional development event and concert, hosted by the United Way of the Bluegrass Young Leaders Society.
New Frontier Releases Line of Tech Shorts
June 1, 2022
New Frontier debut's a new line of premium tech shorts. These do-it-all shorts are made with soft, four-way stretch fabric and quick-dry technology so they’re ready for any adventure. Available in a variety of colors.
Wild Turkey Names New Frontier Founders ‘Local Legends’
November 5, 2021
Legendary distillery Wild Turkey today honored New Frontier Co-founders Jared and Joshua Ravenscraft for their commitment to their community, local arts and culture. “Transforming the fashion industry..."
New Frontier Joins Appalachia Rises Telethon for Flood Relief
March 5, 2021
New Frontier, joined seven other organizations to raise funds for those affected by historic flooding in Eastern Kentucky. New Frontier designed a T-shirt with all proceeds going to support those in need.
New Frontier Partners with Kentucky Horse Park
November 12, 2020
New Frontier unveiled a collection of equine-themed shirts at the Kentucky Horse Park; a 1,200-acre working horse farm, that annually attracts 800,000 visitors from around the world. The collection celebrates Kentucky’s role as a leader in the horse industry.
Kentucky Governor Names New Frontier CEO to Small Business Commission
August 24, 2020
Kentucky Gov. Andy Beshear named New Frontier CEO to the Commission on Small Business Advocacy. The Commission provides advice on proposed state legislation, regulations that affect small business.
New Frontier Honored for Growth
December 12, 2019
New Frontier’s significant growth in export sales helped the company earn the Excellence in International Trade Award from the Kentucky World Trade Center. This prestigious award, recognizes success in international trade and commitment to international business.
New Frontier Named ‘New Business of the Year’ by Chamber of Commerce
June 6, 2018
The Morehead-Rowan County Chamber of Commerce has awarded New Frontier its New Business of the Year award. “We’re very proud to be from Eastern Kentucky and represent our region and Appalachia."
Country Superstars Midland Support New Frontier
June 30, 2018
Grammy-nominated country band Midland is a fan of New Frontier. Guitarist Luke Cutchen told The Courier-Journal how the earnestness of the New Frontier Founders reminded him of his own early days in the music industry.
Channing Tatum Sports New Frontier Hat on Recent Press Tour
August 30, 2017
Actor Channing Tatum is sporting New Frontier gear. Tatum visited the NF flagship store in Morehead, where he met New Frontier Co-founders. Tatum has been wearing his NF gear in a variety of appearances since.