New Frontier

ALE-8-ONE 100 YEAR COLLECTION

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APPALACHIA'S BRAND, BORN IN KENTUCKY.

Built for the Journey

Gear that goes—built for the mountains and made for every day journey.

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NEW ARRIVALS

The Ridge Appalachia Tech Hat

$35.00

COLOR: Cool Blue Nylon / Poly Blend 5 Panel Patch Quick Drying Sweat Wicking Adjustable...

My Old Kentucky Home Corduroy Hat

$35.00

COLOR: Navy Corduroy 5 Panel Mid Profile Fit Embroidered Adjustable Snap One Size Fits Most...

The Ridge Appalachia Patch Hat

$35.00

COLOR: Surplus Green / Oat Cotton Twill Material 5 Panel Patch Vented Back Adjustable Snap...

TECH SHORTS

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Headwear

The Ridge Appalachia Patch Hat

$35.00

COLOR: Surplus Green / Oat Cotton Twill Material 5 Panel Patch Vented Back Adjustable Snap...

Backwoods Camo Appalachia Hat

$35.00

COLOR: Backwoods Camo Cotton Twill Material 5 Panel Mid Profile Fit Patch Adjustable Snap One...

My Old Kentucky Home Corduroy Hat

$35.00

COLOR: Navy Corduroy 5 Panel Mid Profile Fit Embroidered Adjustable Snap One Size Fits Most...

The Ridge Appalachia Tech Hat

$35.00

COLOR: Cool Blue Nylon / Poly Blend 5 Panel Patch Quick Drying Sweat Wicking Adjustable...

Appalachia Bolt Camo Hat

$35.00

COLOR: Camo / Natural Cotton Twill Material 5 Panel Embroidered Logo Adjustable Snap One Size...

Kentucky Horse Hat (Navy)

$35.00

COLOR: Navy / Natural Cotton Twill Material 5 Panel Embroidered Logo Adjustable Snap One Size...

Kentucky Horse Hat (Pine)

$35.00

COLOR: Pine / Natural Cotton Twill Material 5 Panel Embroidered Adjustable Snap One Size Fits...

Appalachia Patch Tech Hat (Pine)

$35.00

COLOR: Cumberland Pine Adjustable Snapback 5 Panel Firm front panel Polyester Tech Material Embroidered Patch...

The Spirit of Appalachia

Born in the heart of Eastern Kentucky, New Frontier carries forward a legacy of hard work, adventure, and Appalachian spirit. Every piece is designed right here at home - inspired by the wild beauty and rich culture that surround us.

Our gear is built tough for life outdoors, using performance fabrics that stretch, breathe, and dry fast - made to move with you, wherever the trail leads.

Redefining Denim from
the Heart of Appalachia

We’re building a better future for fashion - one rooted in sustainability, craftsmanship, and the culture of Central Appalachia. Every pair proves performance and responsibility can go hand in hand.

How We’re Changing Denim