New Frontier

APPALACHIA'S BRAND, BORN IN KENTUCKY.

Built for the Journey

Gear that goes—built for the mountains and made for every day journey.

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FEATURED ITEMS

New Frontier Camo Performance Hoodie

$65.00

Custom New Frontier Camo Pattern Microfleece inner layer Polyester shell Woven Label Performance feel Regular...

New Frontier Camo Performance Tee

$45.00

Custom New Frontier Camo Pattern 65% Polyester / 35% Rayon Moisture Wicking / Quick dry...

New Frontier Camo Performance Pullover

$69.00

Custom New Frontier Camo Pattern Premium Poly-Microfleece Blend Chest Zip Pocket 1/4 Zip Regular Fit...

Made in the Holler Sweater

$48.00

Color: Washed Slate Blue Made with our Vintage Wash Material Unisex Very soft Inner fleece ...

NF Outdoors Turkey Sweater (Fieldstone)

$48.00

COLOR: Fieldstone Very Soft 80/20 Polyester Cotton Blend Unisex Fit Premium Blend New Frontier Outdoors...

New Frontier Recycled Denim Work Jacket

$129.00

Our New Denim Work Jacket is a modern take on a blue-collar classic — responsibly...

New Frontier Recycled Denim Work Shirt

$85.00

Our New Denim Work Shirt is a modern take on a blue-collar classic — responsibly...

Kentucky Horse Sweater

$49.00

Color: Ash Grey Made with a premium polyester-cotton blend Unisex sizing Very soft Inner fleece ...

NEW ARRIVALS

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Headwear

Appalachia Patch Tech Hat (Pine)

$32.00

COLOR: Cumberland Pine Adjustable Snapback 5 Panel Firm front panel Polyester Tech Material Embroidered Patch...

NF Outdoors Turkey Hat

$32.00

$32.00 ~~$0.00~~

COLOR: Natural / Bark Camo Adjustable Snapback 5 Panel Firm front panel Cotton Blend Twill...

Kentucky Buck Hat ( Navy & Natural )

$32.00

$32.00 ~~$0.00~~

COLOR: Bone / Navy Adjustable Snapback 5 Panel Firm front panel Cotton Blend Twill Embroidered ...

Kentucky Buck Hat ( Coal Black & Natural )

$32.00

$32.00 ~~$0.00~~

COLOR: Off White / Coal Adjustable Snapback 5 Panel Firm front panel Cotton Blend Twill...

New Frontier Camo Hat

$32.00

$32.00 ~~$0.00~~

COLOR: Backwoods Camouflage Adjustable Snapback 5 Panel Firm front panel Cotton Blend Twill Embroidered Patch...

Arrowhead Tech Hat

$32.00

THE ARROWHEAD TRUCKER COLOR: Charcoal Grey 100% Polyester Tri-Tech Material Water Resistant Adjustable Snap One...

Bolt Trucker Hat (Black)

$32.00

$32.00 ~~$0.00~~

COLOR: BLACK Adjustable Snapback Vented Classic Trucker Style Inner sweatband 5 Panel

Appalachia Patch Hat (Walnut)

$32.00

$32.00 ~~$0.00~~

COLOR: Natural / Walnut Adjustable Snapback 5 Panel Firm front panel Cotton Blend Twill Embroidered...

The Spirit of Appalachia

Born in the heart of Eastern Kentucky, New Frontier carries forward a legacy of hard work, adventure, and Appalachian spirit. Every piece is designed right here at home - inspired by the wild beauty and rich culture that surround us.

Our gear is built tough for life outdoors, using performance fabrics that stretch, breathe, and dry fast - made to move with you, wherever the trail leads.

Redefining Denim from
the Heart of Appalachia

We’re building a better future for fashion - one rooted in sustainability, craftsmanship, and the culture of Central Appalachia. Every pair proves performance and responsibility can go hand in hand.

How We’re Changing Denim