Can’d Aid helps communities lead healthy, active, creative lives.
Celebrating 100 years of Kentucky tradition and hometown pride.
Appalachian pride, personality, community, and giving back.
Appalachian-rooted gear made for The Creekers.
Appalachian roots, purpose-driven apparel, and enduring American grit.
New Frontier stories, press, partnerships, and community impact.
Visit our Morehead flagship and regional retail partners.
Custom uniforms, merchandise, and apparel for every team.
Bring New Frontier apparel to your store.
The Old Forester x New Frontier partnership has expanded, with collaboration merchandise now available at the Old Forester distillery gift shop and online.
The Old Forester x New Frontier partnership has expanded, with collaboration merchandise now available at the...
The official Ale-8-One x New Frontier 100th Anniversary Collection arrived at REI Co-op in Louisville for a special Kentucky collaboration feature.
The official Ale-8-One x New Frontier 100th Anniversary Collection arrived at REI Co-op in Louisville for...
New Frontier teamed up with The Burl on a collaboration celebrating one of Kentucky's most distinctive live-music destinations.
New Frontier teamed up with The Burl on a collaboration celebrating one of Kentucky's most distinctive...
FOX 56 visited Morehead to share how New Frontier grew from selling hats out of a Jeep into a family-owned Appalachian apparel brand with customers far...
FOX 56 visited Morehead to share how New Frontier grew from selling hats out of a...
Ale-8-One Day brought Kentuckians together to celebrate a century of the hometown soft drink - and New Frontier was proud to be part of the milestone...
Ale-8-One Day brought Kentuckians together to celebrate a century of the hometown soft drink - and...
New Frontier has been named a 2026 Rural Export Excellence honoree as part of World Trade Center Kentucky's Martha Layne Collins Awards for Excellence in International...
New Frontier has been named a 2026 Rural Export Excellence honoree as part of World Trade...
New Frontier and Ale-8-One joined forces on an official centennial collection inspired by Kentucky heritage, outdoor culture and one hundred years of a hometown original.
New Frontier and Ale-8-One joined forces on an official centennial collection inspired by Kentucky heritage, outdoor...
The Creekers carried their Eastern Kentucky sound to Red Rocks Amphitheatre on July 8, 2026, opening for Eric Church with commemorative artwork from New Frontier.
The Creekers carried their Eastern Kentucky sound to Red Rocks Amphitheatre on July 8, 2026, opening...
The Haesicks x New Frontier collection celebrates Appalachian pride, humor and community through designs shaped by an Eastern Kentucky creator who has built an audience by...
The Haesicks x New Frontier collection celebrates Appalachian pride, humor and community through designs shaped by...
Born from shared Eastern Kentucky roots, the New Frontier x The Creekers collection brings the band's sound, humor and road-worn identity into a growing line of...
Born from shared Eastern Kentucky roots, the New Frontier x The Creekers collection brings the band's...
Laurel Cove Music Festival brought a remarkable lineup of Appalachian artists to Pineville, Kentucky, and New Frontier marked the weekend with a special festival hat.
Laurel Cove Music Festival brought a remarkable lineup of Appalachian artists to Pineville, Kentucky, and New...
Louisville Business First reported on New Frontier's growth after an unaired 'Shark Tank' segment, including new relationships with REI and Brown-Forman.
Louisville Business First reported on New Frontier's growth after an unaired 'Shark Tank' segment, including new...
Morehead's first Appalachian Literary Arts Festival will bring authors, readers and artists together August 28-30, with a special festival shirt designed by New Frontier.
Morehead's first Appalachian Literary Arts Festival will bring authors, readers and artists together August 28-30, with...
