From the rolling bluegrass hills to the bright lights of Broadway, New Frontier stands for one thing: apparel built for any adventure.

Jared and Joshua Ravenscraft grew up where Appalachia’s rugged landscapes meet hard-earned American pride- a place where the work is honest and the spirit is unbreakable. Their grandfathers, Papaw Bud and Papaw Ed, were cut from that old-school American cloth, hardworking, humble, and full of heart. They passed on grit, pride, and the belief that if you’re going to do something, you do it with purpose.

New Frontier carries that legacy forward, designing every piece right here in Eastern Kentucky. Inspired by the wild beauty and rich culture of the region, our clothes are built tough with performance fabrics that stretch, breathe, and dry fast- made to move with you, wherever the trails take you.

But this isn’t just about gear. It’s about standing for something bigger. Through our New Frontier Circular program, we’re redefining what it means to be sustainable- using recycled materials, cutting water use, and lowering emissions to honor the land that raised us. Just like our grandfathers before us, giving back to our community is at the heart of everything we do- from disaster relief efforts to ongoing support for Appalachian families.

New Frontier is more than a brand. It’s a movement.