New Frontier

APPALACHIA'S BRAND, BORN IN KENTUCKY.

Built for the Journey

Gear that goes—built for the mountains and made for every day journey.

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FEATURED ITEMS

Made in the Holler Sweater

$49.00

Color: Washed Slate Blue Made with our Vintage Wash Material Unisex Very soft Inner fleece ...

NF Outdoors Turkey Sweater (Fieldstone)

$48.00

COLOR: Fieldstone Very Soft 80/20 Polyester Cotton Blend Unisex Fit Premium Blend New Frontier Outdoors...

Kentucky Horse Sweater

$49.00

Color: Ash Grey Made with a premium polyester-cotton blend Unisex sizing Very soft Inner fleece ...

Made in the Holler Long Sleeve

$38.00

Color: Washed Spruce Green Unisex Very soft Washed Cotton USA Grown

Appalachian Quilt Sweater

$49.00

Made with a premium polyester-cotton blend Unisex sizing Very soft Inner fleece Cuffed Wrist

Made in the Holler Hoodie

$55.00

COLOR: Black 80/20 Cotton Poly Material USA Grown Cotton Relaxed Fit Water based ink Sustainably...

Men's Waffle 1/4 Zip Pullover (Yellowstone)

$69.00

COLOR: Yellowstone Premium Poly-Knit Blend Waffle Grid Pattern Chest Zip Pocket 1/4 Zip Regular Fit...

New Frontier Camo Hoodie

$55.00

COLOR: Camo 100% Ring Spun Cotton USA Grown Cotton Regular Fit Water based ink Printed...

FALL 2025

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Headwear

Appalachia Patch Tech Hat (Pine)

$32.00

COLOR: Cumberland Pine Adjustable Snapback 5 Panel Firm front panel Polyester Tech Material Embroidered Patch...

Arrowhead Tech Hat

$32.00

THE ARROWHEAD TRUCKER COLOR: Charcoal Grey 100% Polyester Tri-Tech Material Water Resistant Adjustable Snap One...

Kentucky Buck Hat ( Navy & Natural )

$32.00

$32.00 ~~$0.00~~

COLOR: Bone / Navy Adjustable Snapback 5 Panel Firm front panel Cotton Blend Twill Embroidered ...

Mountain Tech Trucker

$29.00

THE MOUNTAIN TECH TRUCKER COLOR: SURF NAVY 100% Polyester Tri-Tech Material Water/Sweat Resistant Inner Sweat...

Appalachia Strong Hat

$25.00

$25.00 ~~$0.00~~

As seen in Super Bowl 59 by Fox Sports. COLOR: Black Printed in Kentucky Adjustable...

Appalachia Patch Hat

$32.00

$32.00 ~~$0.00~~

COLOR: Off White / Navy Adjustable Snapback 5 Panel Firm front panel Canvas Mid Front...

J.T. Cure Bass Guitar Hat

$30.00

$30.00 ~~$0.00~~

COLOR: Spruce 5 Panel Vintage Corduroy Adjustable Snap Mid Rise We have teamed up with...

Kentucky Buck Hat ( Coal Black & Natural )

$32.00

$32.00 ~~$0.00~~

COLOR: Off White / Coal Adjustable Snapback 5 Panel Firm front panel Cotton Blend Twill...

The Spirit of Appalachia

Born in the heart of Eastern Kentucky, New Frontier carries forward a legacy of hard work, adventure, and Appalachian spirit. Every piece is designed right here at home - inspired by the wild beauty and rich culture that surround us.

Our gear is built tough for life outdoors, using performance fabrics that stretch, breathe, and dry fast - made to move with you, wherever the trail leads.

Redefining Denim from
the Heart of Appalachia

We’re building a better future for fashion - one rooted in sustainability, craftsmanship, and the culture of Central Appalachia. Every pair proves performance and responsibility can go hand in hand.

How We’re Changing Denim