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Browse the full New Frontier lineup. From rugged outerwear to everyday tees, explore everything we make — built for those who live life on the move.

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Red River Gorge Climbing Tee

Red River Gorge Climbing Tee

Regular price $29.00
Sale price $29.00 Regular price
Unit price
COLOR: Dark Olive 100% USA Grown Cotton Relaxed Fit Water based ink USA MADE Tee  Printed...
Fishing Cap ( Coastal Blue )

Fishing Cap ( Coastal Blue )

Regular price $35.00
Sale price $35.00 Regular price $0.00
Unit price
COLOR: Coastal Blue Adjustable Snapback  5 Panel  Firm front panel Cotton Blend Twill
Fishing Cap ( Stone )

Fishing Cap ( Stone )

Regular price $35.00
Sale price $35.00 Regular price
Unit price
COLOR: Stone Adjustable Snapback  5 Panel  Firm front panel Cotton Blend Twill
NF Fishing Tee
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NF Fishing Tee

Regular price $29.00
Sale price $29.00 Regular price
Unit price
Moss
Sunflower
Saltwater
  Vintage Washed Material 100% Ring Spun Cotton USA Grown Cotton Relaxed Fit Water based...
Appalachia Bear Hat

Appalachia Bear Hat

Regular price $35.00
Sale price $35.00 Regular price $0.00
Unit price
COLOR: Off White / Black Adjustable Snapback  5 Panel  Firm front panel Cotton Blend Twill...
Appalachia Hills Tee (Saltwater)

Appalachia Hills Tee (Saltwater)

Regular price $29.00
Sale price $29.00 Regular price
Unit price
COLOR: Saltwater Blue Vintage Washed Material 100% Ring Spun Cotton USA Grown Cotton Relaxed Fit...
Appalachia Waterfall Tee

Appalachia Waterfall Tee

Regular price $29.00
Sale price $29.00 Regular price
Unit price
White/Oat
Heather Navy
  Polyester Cotton Blend Unisex Sizing Eco Friendly Water based ink
Waffle Zip Vest

Waffle Zip Vest

Regular price $55.00
Sale price $55.00 Regular price
Unit price
COLOR: Black Premium Poly-Knit Blend Unisex fit  Waffle Grid Pattern Chest Zip Pocket 2 Side...
Appalachia Hat

Appalachia Hat

Regular price $35.00
Sale price $35.00 Regular price $0.00
Unit price
COLOR: Off White / Navy Adjustable Snapback  5 Panel  Firm front panel Cotton Blend Twill...
Kentucky Strong Cap
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Kentucky Strong Cap

Regular price $30.00
Sale price $30.00 Regular price $0.00
Unit price
  COLOR: Charcoal Printed in Kentucky Adjustable Snapback  Dad cap Lo Profile Cotton Blend Twill...
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Kentucky Strong Sticker

Regular price $5.00
Sale price $5.00 Regular price $0.00
Unit price
  100% of the proceeds from this item will go directly to 2025 tornado relief...
Kentucky Strong Tee

Kentucky Strong Tee

Regular price $25.00
Sale price $25.00 Regular price
Unit price
Coal Black
Kentucky Blue
      Cotton Blend Unisex Sizing Eco Friendly Water based ink Printed in Kentucky...
Kentucky Strong Hoodie

Kentucky Strong Hoodie

Regular price $45.00
Sale price $45.00 Regular price
Unit price
  Color: Heather Navy Cotton Blend Unisex Sizing Eco Friendly Water based ink Printed in...
Kentucky Strong Hat
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Kentucky Strong Hat

Regular price $30.00
Sale price $30.00 Regular price $0.00
Unit price
COLOR: Navy Printed in Kentucky Adjustable Snapback  5 Panel  Mid profile Cotton Blend Twill
Kentucky Strong Sweater

Kentucky Strong Sweater

Regular price $45.00
Sale price $45.00 Regular price
Unit price
    Color: Heather Blue Cotton Blend Unisex Sizing Eco Friendly Water based ink Printed...

Laurel Cove Music Festival Hat

Regular price $30.00
Sale price $30.00 Regular price
Unit price
COLOR: Forest Green / Natural Cotton Twill Material 5 Panel Mid Profile Fit Adjustable Snap...
Kentucky Deer Beanie

Kentucky Deer Beanie

Regular price $30.00
Sale price $30.00 Regular price
Unit price
Color: Coal Cuffed Knitted Waffle Pattern Embroidered Patch Unisex
Appalachia Beanie

Appalachia Beanie

Regular price $30.00
Sale price $30.00 Regular price
Unit price
Color: Pine Green Cuffed Knitted Waffle Pattern Embroidered Patch Unisex

Waffle Beanie (Spruce)

Regular price $30.00
Sale price $30.00 Regular price
Unit price
Color: Spruce Green Cuffed Knitted Waffle Pattern Unisex

Waffle Beanie (Honeycomb)

Regular price $30.00
Sale price $30.00 Regular price
Unit price
Color: Honeycomb  Cuffed Knitted Waffle Pattern Unisex
Men's Flex Flannel (Coal)
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Men's Flex Flannel (Coal)

Regular price $68.00
Sale price $68.00 Regular price $60.00
Unit price
Color: Coal Blend Poly-Knit Material Quick Dry & Moisture Wicking Brushed Finish for Soft Feel...
Appalachia Patch Hat

Appalachia Patch Hat

Regular price $35.00
Sale price $35.00 Regular price $0.00
Unit price
COLOR: Off White / Navy Adjustable Snapback  5 Panel  Firm front panel Canvas Mid Front...
Red River Gorge Tech Hat

Red River Gorge Tech Hat

Regular price $35.00
Sale price $35.00 Regular price
Unit price
COLOR: Charcoal Grey Tri-Tech Material Water Resistant Adjustable Snap One Size Fits Most
Appalachia Sweater

Appalachia Sweater

Regular price $49.00
Sale price $49.00 Regular price
Unit price
Color: Washed Oat Made with our Vintage Wash Material Unisex Very soft Inner fleece  Cuffed...
Red River Gorge Hoodie

Red River Gorge Hoodie

Regular price $50.00
Sale price $50.00 Regular price
Unit price
COLOR: Heather Navy Premium Poly-Cotton Blend Very Soft Unisex fit
Appalachia Strong Cap

Appalachia Strong Cap

Regular price $30.00
Sale price $30.00 Regular price $0.00
Unit price
COLOR: Washed Black Printed in Kentucky Adjustable Strap 5 Panel  Lo-pro dad style cap Washed...
Appalachia Strong Hoodie

Appalachia Strong Hoodie

Regular price $45.00
Sale price $45.00 Regular price
Unit price
As seen in Super Bowl 59 by Fox Sports. Color: Heather Navy Printed in Kentucky...
Appalachia Strong Sticker

Appalachia Strong Sticker

Regular price $5.00
Sale price $5.00 Regular price $0.00
Unit price
  Waterproof  Applies great on Cups, Thermos, Vehicle windows 3in x 1.5in  
Appalachia Strong Sweater

Appalachia Strong Sweater

Regular price $38.00
Sale price $38.00 Regular price
Unit price
  Color: Heather Navy Printed in Kentucky Made with a premium polyester-cotton blend Unisex sizing...
Appalachia Strong Hat

Appalachia Strong Hat

Regular price $30.00
Sale price $30.00 Regular price $0.00
Unit price
COLOR: Black Printed in Kentucky Adjustable Snapback  5 Panel  Mid profile Cotton Blend Twill  
Appalachia Strong Tee

Appalachia Strong Tee

Regular price $25.00
Sale price $25.00 Regular price
Unit price
Color: Heather Black Polyester Cotton Blend Unisex Sizing Eco Friendly Water based ink Printed in...
Appalachia Moonlight Long Sleeve

Appalachia Moonlight Long Sleeve

Regular price $38.00
Sale price $38.00 Regular price $0.00
Unit price
Color: Washed Dusk Blue Unisex Very soft Washed Cotton USA Grown
Fox Hat - Distilled in Kentucky

Fox Hat - Distilled in Kentucky

Regular price $35.00
Sale price $35.00 Regular price $0.00
Unit price
COLOR: Off White / Forest Green Adjustable Snapback  5 Panel  Firm front panel Cotton Blend...
NF Belt Bag (Camo)

NF Belt Bag (Camo)

Regular price $30.00
Sale price $30.00 Regular price
Unit price
Color: Camouflage Adjustable straps and buckle Waterproof zipper Front storage pocket Ripstop material 
Appalachia Moonlight T-Shirt (Dusk)

Appalachia Moonlight T-Shirt (Dusk)

Regular price $29.00
Sale price $29.00 Regular price
Unit price
COLOR: Dusk Blue (Washed) Vintage Washed Material 100% Ring Spun Cotton Relaxed Fit Water based...
Red River Gorge Tee
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Red River Gorge Tee

Regular price $28.00
Sale price $28.00 Regular price
Unit price
Midnight Blue
Off White
  Polyester Cotton Blend Unisex Sizing Eco Friendly Water based ink
Kentucky Buck Hat ( Coal Black & Natural )

Kentucky Buck Hat ( Coal Black & Natural )

Regular price $35.00
Sale price $35.00 Regular price $0.00
Unit price
COLOR: Off White / Coal Adjustable Snapback  5 Panel  Firm front panel Cotton Blend Twill...

Workwear Beanie (Coal)

Regular price $30.00
Sale price $30.00 Regular price
Unit price
Color: Coal / Black Cuffed Acrylic knit Unisex
Women's Cropped Fleece - 1/4 Zip (Shadow)

Women's Cropped Fleece - 1/4 Zip (Shadow)

Regular price $65.00
Sale price $65.00 Regular price
Unit price
Color: Shadow Adjustable synch chords at bottom Secured Tech Pocket Premium Fleece blend Elastic Cuffs...
Frontier Fleece Pullover - 1/4 Zip (KY Blue)

Frontier Fleece Pullover - 1/4 Zip (KY Blue)

Regular price $68.00
Sale price $68.00 Regular price
Unit price
Color: Kentucky Blue 1/4 Zip 2 Lower Zip Pockets Stretch cuffs Men’s Standard Fit Tech...
Women's Premium 1/4 Zip Pullover (Pepper)

Women's Premium 1/4 Zip Pullover (Pepper)

Regular price $68.00
Sale price $68.00 Regular price
Unit price
Color: Pepper 1/4 Zip 2 Lower Zip Pockets Elastic Cuffs Women's Standard Fit
Women's Pillow Fleece Jacket (Oat)
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Women's Pillow Fleece Jacket (Oat)

Regular price $79.00
Sale price $79.00 Regular price
Unit price
Color: Oat / Cream Full Zip 2 Lower Zip Pockets Adjustable draw chords at waist...
Men's Waffle Tech Hoodie (Yellowstone)

Men's Waffle Tech Hoodie (Yellowstone)

Regular price $79.00
Sale price $79.00 Regular price
Unit price
COLOR: Yellowstone Premium Poly-Knit Blend Waffle Grid Pattern Adjustable Draw-chord  Thumbholes at cuff 2 Front...
NF Belt Bag (Steel)

NF Belt Bag (Steel)

Regular price $30.00
Sale price $30.00 Regular price
Unit price
Color: Surplus Adjustable straps and buckle Waterproof zipper Front storage pocket Ripstop material 
NF Belt Bag (Surplus)
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NF Belt Bag (Surplus)

Regular price $30.00
Sale price $30.00 Regular price
Unit price
Color: Surplus Adjustable straps and buckle Waterproof zipper Front storage pocket Ripstop material 
J.T. Cure Bass Guitar Hat

J.T. Cure Bass Guitar Hat

Regular price $35.00
Sale price $35.00 Regular price $0.00
Unit price
COLOR: Spruce 5 Panel Vintage Corduroy  Adjustable Snap Mid Rise We have teamed up with...
Kentucky Deer Sweater (Fog)

Kentucky Deer Sweater (Fog)

Regular price $49.00
Sale price $49.00 Regular price
Unit price
Color: Washed Fog Grey Made with our Vintage Wash Material Unisex Very soft Inner fleece ...
Bolt Trucker Hat (Kentucky Blue)

Bolt Trucker Hat (Kentucky Blue)

Regular price $35.00
Sale price $35.00 Regular price $0.00
Unit price
COLOR: KY Blue Adjustable Snapback  Vented Classic Trucker Style Inner sweatband 5 Panel 
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