Made for the Journey - Badge Sticker

All of our products are proudly designed in Eastern Kentucky and inspired by the Appalachian way of life. Many of our garments are produced in small, ethical factories that share our commitment to sustainability and craftsmanship.

We offer free 30-day returns and exchanges. Items must be unused and in their original condition. To start a return or exchange, please contact our team at team@newfrontierbrand.com.

At this time, New Frontier ships within the United States. We’re working toward expanding international shipping in the near future.

Orders are typically processed within 2–3 business days and shipped via standard USPS or UPS delivery. You’ll receive a tracking link once your order is on its way.

Yes! You can visit our flagship store in Morehead, Kentucky, or shop select gear at REI Louisville and Mast General Store locations across North Carolina, Virginia, and South Carolina. Be sure to check our Store Locator for locations near you!

Machine wash cold with like colors and tumble dry low. For denim, wash less frequently to preserve color, texture, and environmental impact.

“Appalachia Strong” represents unity and resilience across our region. Every purchase from the collection helps provide apparel and resources to communities impacted by disasters like Hurricane Helene.