FOX 56 visited Morehead for a look at the family story, Appalachian roots and persistence behind New Frontier.
The segment returns to the company's early days, when brothers Jared and Joshua Ravenscraft sold hats out of a Jeep before opening a downtown storefront and building an online customer base. It also follows the brand's growth from a small Eastern Kentucky idea into a business reaching customers well beyond the region.
We appreciate FOX 56 and reporter Jace O. Barto for spending time in Morehead and sharing the good things happening in our corner of Kentucky.