The Burl has become one of Kentucky's defining music destinations: a place where touring artists, local musicians and fans gather in Lexington's Distillery District.
In August 2026, New Frontier and The Burl introduced a collaboration built around that shared love of Kentucky music and the communities that keep it moving. The collection carries The Burl's unmistakable identity into pieces made for show nights, road trips and everyday wear.
The partnership feels at home for New Frontier. Music has always been part of how we tell the story of Appalachia, and The Burl has created a stage where that story can keep growing.
The collaboration is available through The Burl's online merch shop and at upcoming shows.
