Founded in Morehead, Kentucky, brothers Jared and Joshua Ravenscraft launched New Frontier in late 2016 to fill a gap: outdoor apparel rooted in Appalachian culture. The Courier-Journal reports the brothers transformed janitorial jobs and a kitchen office into a brand aimed at global shoppers, combining rugged regional aesthetics with modern style.
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Kentucky’s “New Frontier” Brand Brings Appalachian Style to the World
