What began with two brothers selling apparel from a Rowan County garage has grown into a brand reaching customers in all 50 states. LEX18 visited New Frontier in Morehead to explore the people, place and purpose behind that growth.
The feature looks at how New Frontier designs apparel around the realities of work, everyday life and the outdoors while continuing to invest in the community it calls home. It also highlights the brand's relief efforts after disasters including Hurricane Helene, flooding in Frankfort and tornadoes in Somerset.
