Shaping Our Appalachian Region included New Frontier in its 2025 Homegrown and Handpicked holiday guide, a collection of locally rooted businesses and gift ideas from across Eastern Kentucky.
The guide highlights New Frontier's comfortable sweatshirts, recycled denim and the story of two brothers building a growing apparel company from Morehead. We are grateful to SOAR for continuing to champion entrepreneurs and organizations creating opportunities across the region.
“The most comfortable sweatshirts for anyone in the family! A small business owned by brothers who have had a dream to build and scale. A fan favorite in my house is their recycled denim as well!”
- Deveney Redwine
