Some brands become part of the landscape. For one hundred years, Ale-8-One has been one of those brands in Kentucky.
To celebrate the milestone, New Frontier partnered with Ale-8-One on an official 100th Anniversary Collection that brings together two Kentucky companies with a shared appreciation for heritage, outdoor culture and hometown pride.
The collection begins with stories familiar across the Commonwealth: old barns, glass bottles, camouflage, denim, work shirts and the bright green details that immediately bring Ale-8-One to mind. Signature pieces include a custom barn graphic tee, New Frontier's camouflage pattern reworked with Ale-8-One branding, a Centennial Diamond series, tech shorts and a belt bag.
Each piece was designed to honor what Ale-8-One has already built while giving a new generation another way to carry the story. It is a celebration of Kentucky tradition that is meant to be worn, used and taken outside.
