Apparel Brand New Frontier Champions Eastern Kentucky Roots in “True to Home” Feature

New Frontier, a Morehead-based apparel brand founded by brothers Joshua and Jared Ravenscraft, is spotlighted in Kentucky Monthly's True to Home series. The feature delves into how the company blends Appalachian heritage with modern design, offering products that resonate with both local pride and broader appeal. Their commitment to community is evident, with initiatives like the "Appalachia Strong" line, where 100% of proceeds support flood victims in Eastern Kentucky. The article highlights New Frontier's journey from a local startup to a brand that embodies the spirit of Appalachia.