New Frontier

APPALACHIA'S BRAND, BORN IN KENTUCKY.

Built for the Journey

Gear that goes—built for the mountains and made for every day journey.

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FEATURED ITEMS

NF Genuine Goods Sweater (Navy)

$48.00

Color: Heather Navy Vintage Wash Feel 80/20 Cotton-Polyester Blend Unisex Sizing Very soft Inner fleece ...

NF Genuine Goods Sweater (Cocoa)

$48.00

Color: Washed Cocoa Vintage Wash Feel 80/20 Cotton-Polyester Blend Unisex Sizing Very soft Inner fleece ...

Men's Waffle Tech Hoodie (Forest)

$79.00

COLOR: FOREST GREEN Premium Poly-Knit Blend Waffle Grid Pattern Adjustable Draw-chord Thumbholes at cuff 2...

Women's Waffle 1/2 Zip (Forest)

$69.00

COLOR: SPRUCE GREEN Premium Poly-Knit Blend Waffle Grid Pattern Thumbholes at cuff Boxy / cropped...

App Mountain Badge 6 Panel Hat

$32.00

COLOR: NAVY / NATURAL Adjustable Snapback 6 Panel Mesh Back Cotton Blend Twill Embroidered Patch...

Frontier Fleece Pullover (Anchor)

$75.00

COLOR: ANCHOR 100% Recycled Polyester Fleece Unisex Fit Relaxed / Casual Fit Elastic Stretch Cuffs...

Frontier Fleece Pullover (Blue Ridge)

$75.00

COLOR: BLUE RIDGE 100% Recycled Polyester Fleece Unisex Fit 1/4 Snaps Relaxed / Casual Fit...

Frontier Fleece Pullover (Hunter)

$75.00

COLOR: HUNTER GREEN 100% Recycled Polyester Fleece Unisex Fit 1/4 Snaps Relaxed / Casual Fit...

NEW ARRIVALS

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Headwear

Appalachia Patch Tech Hat (Navy)

$32.00

COLOR: Navy Adjustable Snapback 5 Panel Firm front panel Polyester Tech Material Embroidered Patch Sweat...

Appalachia Patch Tech Hat (Wolf)

$32.00

COLOR: Wolf Grey Adjustable Snapback 5 Panel Firm front panel Polyester Tech Material Embroidered Patch...

Arrowhead Tech Hat (Spruce)

$32.00

COLOR: Spruce Green 100% Polyester Tri-Tech Material Water Resistant Adjustable Snap One Size Fits Most...

App Mountain Badge 6 Panel Hat

$32.00

COLOR: NAVY / NATURAL Adjustable Snapback 6 Panel Mesh Back Cotton Blend Twill Embroidered Patch...

Kentucky Deer Beanie (Navy)

$30.00

Color: Navy Blend Cuffed Knitted Waffle Pattern Embroidered Patch Unisex

Appalachia Beanie (Pepper)

$30.00

Color: Pepper Cuffed Knitted Waffle Pattern Embroidered Patch Unisex

App Mtn Beanie (Hunter)

$30.00

Color: Hunter Green Cuffed Knitted Waffle Pattern Embroidered Patch Unisex

App Mtn Beanie (Mineral)

$30.00

Color: Mineral Cuffed Knitted Waffle Pattern Embroidered Patch Unisex

The Spirit of Appalachia

Born in the heart of Eastern Kentucky, New Frontier carries forward a legacy of hard work, adventure, and Appalachian spirit. Every piece is designed right here at home - inspired by the wild beauty and rich culture that surround us.

Our gear is built tough for life outdoors, using performance fabrics that stretch, breathe, and dry fast - made to move with you, wherever the trail leads.

Redefining Denim from
the Heart of Appalachia

We’re building a better future for fashion - one rooted in sustainability, craftsmanship, and the culture of Central Appalachia. Every pair proves performance and responsibility can go hand in hand.

How We’re Changing Denim