Kentucky-based clothing brand has products featured on Fox Super Bowl pregame show

Kentucky-based apparel brand New Frontier gained national exposure when its “Appalachia Strong” shirts and hats were highlighted during the pre-game show of Super Bowl LIX on FOX Sports — a meaningful moment as 100% of proceeds from that line support families impacted by Hurricane Helene in Appalachia. Co-founder Joshua Ravenscraft says the exposure isn’t about the brand—it’s about keeping focus on recovery and the people who still need help.