Helping Appalachia One Piece of Apparel at a Time

Kentucky-based apparel brand New Frontier is carving out its niche with bold over-sized tees and timeless heritage style, pairing mountain-town authenticity with nationwide ambition. Founded in Morehead and rooted in Appalachian workwear, the brand’s latest collection reflects both rugged utility and elevated design—showing how New Frontier serves folks who value durability and self-expression.