Louisville Business First revisited New Frontier's story in June 2026, reporting on the company's momentum after its planned 'Shark Tank' appearance did not air.
The article highlights New Frontier's work with REI and Brown-Forman and the brand's expanding national retail presence. It is a look at what came next: continuing to build, forming new partnerships and carrying an Appalachian company into more stores across the country.
Reporter Stephen P. Schmidt has the full story at Louisville Business First.
