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New Frontier at Ten Years: From $200 and a Garage to an Appalachian Brand

New Frontier at Ten Years: From $200 and a Garage to an Appalachian Brand

We’re proud to be featured by SOAR in its Meet the Client series. The feature shares the story behind New Frontier—from selling apparel out of a Jeep to building a brand rooted in Eastern Kentucky, Appalachian pride, authenticity, and community.

We’re grateful to SOAR for highlighting our journey and helping share what’s possible when you build with conviction and stay true to where you’re from.

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