The Haesicks x New Frontier collection began with a shared belief: Appalachia deserves to see itself represented with humor, confidence and affection.
Haesicks has built an online community through an honest, funny and deeply familiar view of life in Eastern Kentucky. The collection translates that voice into pieces inspired by the sayings, stories and personalities that feel at home across the region.
Designs including Proud Appalachian, Holler Thangs, Can I Pet That Dog? and a Bigfoot bumper sticker are meant to feel playful without turning Appalachia into a punchline. They celebrate the character of the place from the inside.
A portion of proceeds from the collaboration supports local and regional organizations. That commitment reflects what brought Haesicks and New Frontier together in the first place: pride in where we come from and a responsibility to help it thrive.
