The Creekers come straight out of the hollers of Leslie County, Kentucky, blending authentic bluegrass with country and modern influence. That combination of deep roots and a forward-looking sound made the band a natural partner for New Frontier.
Together, we built a collection designed for life on the road: hats, tees, hoodies, crewnecks, stickers, koozies and limited pieces tied to major moments in the band's story. The artwork pulls from mountain music, wildlife, vintage workwear and the personalities that have made The Creekers one of Appalachia's most exciting new acts.
The partnership arrived during a breakout chapter for the band. Their song "Tennessee" reached Spotify's Viral 50 in the United States, and Warner Music Nashville announced the six-piece Kentucky group's signing in 2025.
This collection is gear for the road ahead - made in Kentucky, shaped by the hollers and ready for whatever stage comes next.
