In September 2025, thousands of people gathered for Healing Appalachia with a shared belief that music can help move a region forward. New Frontier was proud to contribute to that mission through an official collection created in partnership with the festival.
The collection brought together tees, hoodies, hats, a tote and a commemorative poster inspired by the people, music and mountain communities at the heart of Healing Appalachia. All net proceeds from the merchandise support the festival's mission.
Healing Appalachia is about more than a lineup. The festival connects live music with recovery resources, environmental stewardship and tangible support for Appalachian communities. In 2025, that work also included clean-energy and clean-water initiatives developed with REVERB.
We are grateful to everyone who bought a piece, wore it beyond the festival grounds or helped share the mission. Every order carried the story a little farther.
