Field Mag Feature

New Frontier, a Morehead-based apparel brand founded by brothers Joshua and Jared Ravenscraft, has been recognized as Kentucky's most influential outdoor brand by Field Mag. Established in 2016, New Frontier is celebrated for its rugged, heritage-inspired designs that resonate with the spirit of Appalachia. The brand's commitment to quality craftsmanship and community engagement has garnered national attention, solidifying its position as a standout in the outdoor apparel industry.