How You Can Support Kentucky Flood Victims

New Frontier, the Eastern Kentucky-based apparel brand, is stepping up in the wake of devastating floods in the region. Co-founder Joshua Ravenscraft says the recurring damage is “surreal” but motivates the team: through their Kentucky Strong collection—tees, hoodies, hats—100% of proceeds go directly to affected families and individuals. With local temperatures falling, the brand is also coordinating warm-clothing donations and pointing supporters to trusted relief funds like the Team Kentucky Storm Relief Fund, so communities can rebuild and recover together.